Platform for Internet Content Selection (PICS) is a World Wide Web Consortium (W3C) standard for content labeling. PICS is essentially a language for creating a ratings system.
Any value can be a PICS label; ASP.NET does not validate the label. The maximum length of the string is 255 characters. For more information about PICS standards and syntax, see the tp://go.microsoft.com/fwlink/?LinkID=37125 Web site.