Run to print screen of screen when you go to media-upload page(click Upload/Insert when editting)!
By default we have 3 tabs:
Such as when you go this url
You can add a custom tab, such as Axcoto Genify http://example.com/wp-admin/media-upload.php?post_id=294&type=image&tab=genify
For more information on how WordPress add manage tab on media upload page
Use the above in conjunction with http://codex.wordpress.org/index.php?title=Plugin_API/Filter_Reference/wp_upload_tabs&action=edit&redlink=1 to create custom tab via adding menu element to tabs array
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