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The LoginView.AnonymousTemplate property specifies the content template to display to Web site users when they are not logged in to the Web site. This template is displayed when the System.Security.Principal.IIdentity.Name property of the System.Web.UI.Page System.Web.UI.Page.User property is null.
The LoginView.AnonymousTemplate template is never displayed to authenticated users. If the LoginView.AnonymousTemplate property is empty, no content is displayed to users who are not logged in.